hide[m] SS19

In a stark dialogue between shadow, structure, and silence, the Spring/Summer 2019 editorial for hide[m] unfolds as a study of modern austerity.

Shot by Philipp Altheimer, the series strips fashion down to its rawest language — texture, form, and presence — allowing garments to exist as objects of atmosphere rather than decoration. The result is an editorial that feels less like a seasonal presentation and more like a visual manifesto of contemporary avant-garde style.

The selection of designers reflects the store’s unmistakable identity, where craftsmanship and radical minimalism coexist. Pieces by M.A+ bring their signature artisanal precision, defined by hand-finished surfaces and subtle irregularities that reveal the human touch behind every garment. In contrast, the architectural silhouettes of Rick Owens introduce a sculptural tension — elongated lines, heavy drapes, and a monochrome palette that transforms the body into moving structure.

Footwear by Cherevichkiotvichki grounds the looks in raw materiality, where worn leather, muted tones, and deliberate imperfection evoke a sense of time and endurance. Accessories by Chin Teo complete the compositions with quiet precision, adding metallic and handcrafted elements that feel both primitive and refined, reinforcing the editorial’s balance between brutality and elegance.

Set against a minimal backdrop, the imagery avoids narrative in the traditional sense. Instead, the editorial builds mood through restraint — light falling across rough textures, silhouettes emerging from darkness, movement reduced to essential gestures. Each frame reflects the philosophy long associated with hide[m]: fashion as a form of expression rooted in authenticity, craftsmanship, and the beauty of imperfection.

More than a seasonal showcase, the SS19 editorial stands as a reminder that avant-garde fashion does not follow trends — it defines its own rhythm, somewhere between art, utility, and rebellion.

Explore the original SS19 editorial, click here to experience the full visual story.